One of the busiest intersections in Las Vegas was to receive a 188 room hotel, bucking the trend of a mega resort casting a shadow on the street below. 

The Jeff Wagner Agency was tasked with developing the intrigue and telling the story with a PR campaign that stretching from Las Vegas to New York and international destinations.

We were to launch the most unique Las Vegas hotel property in over a decade. The Cromwell opened with a live broadcast telecast on KTLA Morning News, and with a series of coordinated media stories rolling throughout summer in major publications, 

the world met The Cromwell.