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Caesars Entertainment announced the transformation of Bill's Gambling Hall into the only true stand-alone boutique hotel on The Strip.
One of the busiest intersections in Las Vegas was to receive a 188 room hotel, bucking the trend of a mega resort casting a shadow on the street below.
The Jeff Wagner Agency was tasked with developing the intrigue and telling the story with a PR campaign that stretching from Las Vegas to New York and international destinations.
We were to launch the most unique Las Vegas hotel property in over a decade. The Cromwell opened with a live broadcast telecast on KTLA Morning News, and with a series of coordinated media stories rolling throughout summer in major publications,
the world met The Cromwell.
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