EXPERIENCE TRAVELS WELL
After a decade of riding state lines between Los Angeles and Las Vegas as the Vice President of Marketing for the Hard Rock Café and the world’s first Hard Rock Hotel & Casino, Jeff Wagner set out to link the two entertainment capitals of the world under one name.
Since 2002, the Jeff Wagner Agency has been the creative voice for brands in Los Angeles, Las Vegas, San Francisco, Palm Springs, & beyond.
Jeff Wagner / Owner
The shear scope of Jeff’s background has shaped the way he approaches each project and assignment today. His story began in music working with legendary acts of the 80s and 90s, before embracing a decade-long stint re-creating the Hard Rock Café brand and developing the new Hard Rock Hotel and Casino concept. He traveled the globe closing down streets, lent a hand in breaking new artists, created an action-sports tour long before the X Games, launched a branded record label and helped to create the concept of the hybrid restaurant/music venue. The opening of the Hotel & Casino in Las Vegas meant managing celebrity-studded events such as The Rolling Stones, The Eagles, the Billboard Music Awards, multiple television tapings and the launch of the summer pool parties. The Las Vegas love affair began.
He launched his first agency in 2002 with creative partner Eric Junker and created his new agency in 2011. Being in Los Angeles provided a unique perspective on what was taking shape in Las Vegas, as well as the ability to understand how Las Vegas should be marketing their concepts to the Los Angeles market. Conversely, spending so much time in Las Vegas allowed him to absorb the ‘bigger than life’ atmosphere that is Vegas and transport ideas and trends back to LA. Today, the story continues with the help of an amazing and dedicated crew, and a diverse client list.
MICHELLE LOOSBROCK
Michelle brings to the team two decades of public relations and marketing expertise in hospitality, entertainment, resorts, gaming, retail, restaurants and real estate/development. She has designed and managed integrated public relations programs including, The Las Vegas Visitors and Convention Authority (LVCVA), Caesars Entertainment, Boyd Gaming, Blue Man Group, Miss America, McCarthy Building Companies and the Nevada Development Authority. Additionally, large-scale and entertainment-driven events are right up her alley as she played a key role in facilitating widely-publicized welcome events and show openings.
SAMANTHA ABERNATHY
Joining the agency in 2019, Samantha is a Social Media Marketing Professional with a knack for playing cards and an undying love for downloading apps she will never use. When she’s not breaking the internet and never looking back, Samantha can be found strategizing, developing and executing a variety of Marketing efforts and campaigns targeting very specific demographics tailored to each client's needs. With an education in Motion Graphics and VFX, and a background in UX/UI Design, Samantha goes above and beyond contributing a variety of creative services to our clients including Graphic Design, Video Editing, Animations and Photography, keeping JWA at the forefront of the newest industry trends.
RYAN PORTER
With a background in movie marketing and promotions, Porter joined the agency in 2013 and quickly became the lead publicity strategist for the Los Angeles based restaurant and hotel clients. With a penchant for writing, Porter oversees the crafting of the client message and narrative, writes and distributes press releases and works closely with the media/journalists to develop story ideas and secure coverage. Additionally, his passion for music and entertainment, as well as his keen ability to throw a good party, has provided countless clients with flawless and entertaining events.