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Nobu Hotel at Caesars Palace


Culinary Emperor Nobu Matsuhisa Set Out to Expand His Empire with the World's First Nobu Hotel at Caesars Palace

JWA, Nobu Hospitality, and Caesars Entertainment successfully launched the world’s first Nobu Hotel, a 181 room one-of-a-kind brand extension within Caesars Palace.The 18-month campaign included events in New York, Los Angeles, and Las Vegas, layered with publicity, events, press junkets, and out-of- market sponsorships.


The concept was kicked off via an exclusive event at the first Nobu in New York. In attendace: partners Nobu Matsuhisa, Robert DeNiro, and Meir Teper, influential media editors/producers and writers, local mavens, influencers, and industry titans. 


  • Media blitz corresponding with the first day reservations with live TV

  • Exclusive hard hat tours with local and regional media during construction

  • Media fam during opening week with major print outlets

  • Grand Opening Celebration with Sake toasts, Japanese Drummers & Ed Sheeran 

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