7111 Santa Monica Blvd #605
West Hollywood, CA, 90046

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Hotel Openings  Nobu Hotel • The LINQ • The Cromwell

Breaking ground,

cutting ribbons,

shaping identities. 

The Strip is only so long. Big hotel openings don't happen every day. And yet we've been fortunate to help shift the hospitality landscape of Las Vegas on many monumental projects. Each hotel, resort & casino stands for something different; each comes backed by its own visionaries, restaurants, nightlife, and designers with their own stories to tell. It's our job to identify a singular vision and support it with fascinating vignettes across the spectrums of media and markets.

A few standouts:

  • Nobu Hotel Caesars Palace: expanding culinary master Matsuhisa's hospitality empire

  • The LINQ Hotel & LINQ Promenade: creating a new millennial-minded gamechanger

  • The Cromwell Hotel: launching the only standalone boutique on The Strip

NOBU HOTEL

CAESARS PALACE

JWA, Nobu Hospitality and Caesars Entertainment successfully launched the world’s first Nobu Hotel, a 181 room one-of-a-kind brand extension within Caesars Palace. The 18-month campaign included events in New York, Los Angeles, and Las Vegas, layered with publicity, events, press junkets, and out-of- market sponsorships. 

The concept was kicked off via an exclusive event at the first Nobu in New York. In attendace: partners Nobu Matsuhisa, Robert DeNiro, and Meir Teper, influential media editors/producers and writers, local mavens, influencers, and industry titans. 

PRE-OPENING &

OPENING CAMPAIGNS

RED CARPETS &

GRAND CELEBRATIONS

PRE-OPENING &

OPENING CAMPAIGNS

VIRAL

MOMENTS

MEDIA VISITS

& LIVE SEGMENTS