Hotel Erwin Venice Beach
Keeping it unmistakably Venice Beach at a Westside hospitality icon.
For over 40 years, Hotel Erwin had served as a beacon for travelers seeking an authentic, unmistakably Venice Beach experience. While its rooftop lounge has never fallen short of trending, the rooms were ready for a redesign, and JWA was hired to debut the suite’s new boho beach look.
We unleashed the new Venice vibes with a campaign that told the story of the redesign through the hotel’s endearing yet mysterious owner and namesake – Erwin himself. Press were receptive, and the hotel’s narrative evolved into something greater than just new wallpaper (but how about that wallpaper!). Following the remodel, Hotel Erwin invited us to flex their relaxed approach to self-expression with a variety of on-brand organic campaigns
Concerning iconic hotels in Venice Beach, Hotel Erwin is the only game in town. A very big fish in a super small pond. Its renovation had to be newsworthy.
Our campaign seeded all elements of the hotel's new era: its rising designer, its inspiring owner, and a refreshed status as a local legend.