Drai's Beach Club • Nightclub

Unleashing a new model for the megaclub, 11 stories above The Strip

Drai's Beach Club • Nightclub debuted on Memorial Day Weekend atop the Cromwell Hotel. The 65,000 square foot venue shook up The Strip from the minute the doors were opened – creating a day and night party that Vegas had not yet seen. With a capacity of over 4500 people and views stretching across Las Vegas, Drai’s was an immediate hit.  JWA partnered with Victor Drai and his team nine months before opening, developing a tactical strategy focused on two objectives:

1) Position Drai’s Beach Club · Nightclub as the new king of clubs in a city where usurping the last great venue is easier said than done.

2) Establish Victor Drai as Las Vegas’ most prolific nightlife visionary realizing his decade-long dream of building a rooftop nightclub. 

OPENING LAUNCH

From early renderings and construction teasers to its star-studded Memorial Day grand opening celebration, JWA kept the story rolling throughout Vegas and its most important feeder markets.

CONCEPT LAUNCH

ARTIST

ANNOUNCEMENTS

1ST TIME RESIDENCIES

VISIONARY PROFILES

7111 Santa Monica Blvd #605
West Hollywood, CA, 90046

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