7111 Santa Monica Blvd #605
West Hollywood, CA, 90046

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Drai's Beach Club • Nightclub

Unleashing a new model for the megaclub, 11 stories above The Strip

Drai's Beach Club • Nightclub debuted on Memorial Day Weekend atop the Cromwell Hotel. The 65,000 square foot venue shook up The Strip from the minute the doors were opened – creating a day and night party that Vegas had not yet seen. With a capacity of over 4500 people and views stretching across Las Vegas, Drai’s was an immediate hit.  JWA partnered with Victor Drai and his team nine months before opening, developing a tactical strategy focused on two objectives:

1) Position Drai’s Beach Club · Nightclub as the new king of clubs in a city where usurping the last great venue is easier said than done.

2) Establish Victor Drai as Las Vegas’ most prolific nightlife visionary realizing his decade-long dream of building a rooftop nightclub. 

OPENING LAUNCH

From early renderings and construction teasers to its star-studded Memorial Day grand opening celebration, JWA kept the story rolling throughout Vegas and its most important feeder markets.

CONCEPT LAUNCH

ARTIST

ANNOUNCEMENTS

1ST TIME RESIDENCIES

VISIONARY PROFILES