Drai's Beach Club • Nightclub
Unleashing a new model for the megaclub, 11 stories above The Strip
Drai's Beach Club • Nightclub debuted on Memorial Day Weekend atop the Cromwell Hotel. The 65,000 square foot venue shook up The Strip from the minute the doors were opened – creating a day and night party that Vegas had not yet seen. With a capacity of over 4500 people and views stretching across Las Vegas, Drai’s was an immediate hit. JWA partnered with Victor Drai and his team nine months before opening, developing a tactical strategy focused on two objectives:
1) Position Drai’s Beach Club · Nightclub as the new king of clubs in a city where usurping the last great venue is easier said than done.
2) Establish Victor Drai as Las Vegas’ most prolific nightlife visionary realizing his decade-long dream of building a rooftop nightclub.