Drai's Beachclub • Nightclub
Atop the Cromwell Hotel On Memorial Day Weekend, Drai's Beach Club • Nightclub was Unleashed 11 Stories Above the Famed Las Vegas Strip
The 65,000 square foot venue shook up The Strip from the minute the doors were opened – creating a day and night party that Vegas had not yet seen. With a capacity of over 4500 people and views stretching across Las Vegas, Drai’s was an immediate hit.
The Jeff Wagner Agency partnered with Victor Drai and his team nine months before opening, developing a tactical strategy focused on two ojectives:
Position Drai’s Beach Club · Nightclub as the new king of clubs in a city where usurping the last great venue is easier said than done.
Establish Victor Drai as Las Vegas’ most prolific nightlife visionary realizing his decade-long dream of building a rooftop nightclub.