Caesars Palace Las Vegas
Half-century milestones and more for the most iconic property in Las Vegas
As the agency of record for nearly a decade, JWA has helped drive Caesars Entertainment's most significant new initiatives, including the launch of Nobu Hotel, The Cromwell Hotel, and The LINQ. We've engineered a score of stunts, milestone celebrations, and red carpet moments for groundbreaking residencies and limited engagements, and the Caesars universe has tapped JWA for the chef-powered restaurant openings of Giada, MR CHOW, and Gordon Ramsay's portfolio of Vegas establishments.
In 2016, the world-renowned Caesars Palace celebrated 50 years of serving as the leader in Las Vegas. To mark the golden anniversary, JWA embarked on a months-long Summer of Caesars 50th Anniversary Celebration campaign.
The official Summer of Caesars celebration included an #IAmCaesar sweepstakes, a daredevil stunt, and a VIP Gala honoring Caesars icons Tony Bennett, Wayne Newton, Gordon Ramsay, Jennifer Lopez, Calvin Harris and more.
The reach of this PRSA Pinnacle Award winning campaign exceeded 1.1 billion, generated from 215 TV segments and 455 blogs, online outlets, and radio stations shares.