AVANT Downtown Los Angeles
Defining a new type of DTLA resident for South Park.
AVANT is a multi-building mid-rise community adjacent to L.A. Live in the South Park neighborhood of Downtown Los Angeles. We were enlisted by developer Century West Partners to create a breakthrough branding campaign. To group all creative efforts under a unifying concept, we created a new type of downtown curator: the AVANTeur. Via a multi-tiered campaign, the market was introduced to not just a new luxury property, but an attractive new lifestyle.
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Logo Creation
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Brand Development: Campaign Concept, Brand Tone, Target Demo
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Web Design: Property Website, Splash Page
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Marketing Collateral: Sell Sheets, Business Cards, Property Signage
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Advertising Campaign: Print, Bus Shelters, Digital
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Grand Opening: Invites, Press Release + Public Relations
Overall Concept
Logo Design
Business Cards
Print / Outdoor Ad Campaign
Sell Sheet