AVANT  Downtown Los Angeles

Defining a new type of DTLA resident for South Park.

AVANT is a multi-building mid-rise community adjacent to L.A. Live in the South Park neighborhood of Downtown Los Angeles. We were enlisted by developer Century West Partners to create a breakthrough branding campaign. To group all creative efforts under a unifying concept, we created a new type of downtown curator: the AVANTeur. Via a multi-tiered campaign, the market was introduced to not just a new luxury property, but an attractive new lifestyle.

  • Logo Creation

  • Brand Development: Campaign Concept, Brand Tone, Target Demo

  • Web Design: Property Website, Splash Page

  • Marketing Collateral: Sell Sheets, Business Cards, Property Signage

  • Advertising Campaign: Print, Bus Shelters, Digital

  • Grand Opening: Invites, Press Release + Public Relations

Overall Concept

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Logo Design

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Business Cards

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Print / Outdoor Ad Campaign

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Sell Sheet

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