AVANT Downtown Los Angeles
Defining a new type of DTLA resident for South Park.
AVANT is a multi-building mid-rise community adjacent to L.A. Live in the South Park neighborhood of Downtown Los Angeles. We were enlisted by developer Century West Partners to create a breakthrough branding campaign. To group all creative efforts under a unifying concept, we created a new type of downtown curator: the AVANTeur. Via a multi-tiered campaign, the market was introduced to not just a new luxury property, but an attractive new lifestyle.
Brand Development: Campaign Concept, Brand Tone, Target Demo
Web Design: Property Website, Splash Page
Marketing Collateral: Sell Sheets, Business Cards, Property Signage
Advertising Campaign: Print, Bus Shelters, Digital
Grand Opening: Invites, Press Release + Public Relations
Print / Outdoor Ad Campaign