Hotel Erwin has joined the flock. In a new collaboration that rides the free-styling beach vibes of Venice Beach, BYRD Hairdo Products is bringing its bath collection to the newly remodeled rooms and suites of the landmark hotel off Pacific Avenue. Developed by dapper So-Cal surfers and inspired by a lifestyle in the salt and surf, BYRD’s custom formulas enlist oceanic ingredients to purify and refresh. BYRD is the the go-to for professional surfers around the world, and now guests of Hotel Erwin can look and feel the part with the full bath collection featuring the Purifying Shampoo, Lightweight Conditioner, and Hydrating Bodywash.
This marks the first hotel partnership for the Newport Beach boutique grooming company, which recently cleaned up nice at GQ Magazine's 2017 Grooming Awards in its Best Grooming Products of the Year spotlight. Recognition and quality aside, Hotel Erwin was drawn to BYRD's mission to further eco-friendly industry standards. As founder Chase Wilson puts it, "being surfers, we see plastic littered on our beaches everyday. In teaming up with Hotel Erwin, we wanted to make a conscious effort to create a sustainable amenity program that results in less plastic waste. Our custom full-size shower mounts save over 70,000 mini bottles of waste per year." Additionally, BYRD's custom bath formulas are produced and bottled utilizing solar energy.
Whether guests are dropping in on a barrel or a “board” meeting, these products from BYRD’s bath collection at Hotel Erwin keeps them California cool:
The regulator. Monitors moisture and protects against UV with a blend of sea kelp, sea salt, green tea, red algae, vegetable-derived glycerin & aloe vera extracts. Sea salt for a bonafide beachy texture.
The daily detangler. Alleviates daily stress of UV exposure, heat, and other environmental factors with natural proteins of rice, baobab, quinoa, green tea, aloe vera, and vegetable-derived glycerin.
The refresher. This gentle, sulfate-free formula removes dirt & grime effectively without stripping the skin of natural oils using a patented blend of vitamin b5, sea kelp, green tea, sea salt, and red algae. Refreshing out-of-the-ocean feel included.
1697 Pacific Ave,
Venice, CA 90291
About Hotel Erwin
Never normal. Always Venice.
In 1975, Erwin Sokol created not only a fixture of the neighborhood, but an embodiment of Venice itself. Today, backed by the Venice Boardwalk, Muscle Beach, the Venice Canals, Rose Avenue dining experiences and the celebrated shopping of Abbot Kinney, Hotel Erwin is the choice for surf culture icons, interested business travelers, and families looking for an authentic and exciting Los Angeles experience. Remodeled in 2017 by Co-Mingle’s Sally Breer, each of its 33 suites and 86 guest rooms recall a 70’s bohemian vibe while bringing a modern sensibility to the hotel. The unmistakably Venice Beach experience is spirited by local collaborations that include customized Sole Bicycles, access to the original Gold’s Gym, and in-rooms snacks and goods curated by Whole Foods Venice Beach. For prime views and rooftop fun, Hotel Erwin’s High Rooftop Lounge has no rival on the Westside, and the hotel’s first floor restaurant Barlo Kitchen + Cocktails offers a menu of locally inspired dishes. Larry's Loft, named after art icon Larry Bell, provides ideal space for business meetings, movie screenings, and modern cocktail receptions, while the Red Bull Dogtown Suite hosts a branded DJ booth, murphy bed, branded balcony and signature art. Over 150 art pieces curated by Larry Bell line the hallways, rooms, and social spaces. A landmark for seaside beauty, urban energy, and creative expression, Hotel Erwin continues its run as a landmark of counterculture and down-to-earth approachability.