ACME Hospitality Group
In the spring of 2014, ACME Hospitality Group was a name, not a brand, and relatively unknown in the nightlife community. The collective sought respect as a Los Angeles hospitality Powerhouse
The In 2014, ACME Hospitality was about to christen its fifth location in Downtown Los Angeles – Beelman’s Pub, the group’s most collaborative and detailed concept. However, within Los Angeles dining and nightlife circles, the ACME wasn’t a household name. Their desire was to become a known brand; that their name would resonate within the community as a hospitality force specializing in creating beautiful taverns and drinking halls for neighborhoods.
JWA was enlisted to create this notoriety and brand-name recognition. The plan centered on uniting the group’s strengths (craft beer programs, burger focuses) and developing events that synced the establishments (ACME Bar Crawl, Crawloween, ACME New Years).
During this journey that has seen two openings (Beelman’s Pub & Forman’s Tavern) and ACME Hospitality Group has become synonymous with authentic, exciting, welcoming taverns serving upscale pub fare – and continues to grow in stature as its bar portfolio expands.